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Pacific Beach Surf Shop opened in 1962 when the surf scene was just in its infancy.

The old logo still conjures up images and feelings of “Good Vibrations” and dreams of riding waves! PB Surf Shop has a longtime association with iconic surfboard maker and former owner Gordon and Smith Surfboards. Their roots run deep in the San Diego surf scene.

Randy Strunk, the owner, has had a lifelong commitment to the San Diego surf community, He has created deep connections to its history and positioning himself as a mentor to the San Diego surf culture. As a well-known surfer/waterman, as well as his dedication to environmental causes.

In 1993 Randy took over as owner of Pacific Beach Surf Shop. Randy’s background as an expert surfer became the basis for pioneering a how-to-surf curriculum and the safety standards necessary for establishing a surf school since 1994.
Pacific Beach Surf Shop has a large rental selection of beach cruisers, tandem bikes, trailer bikes, kid bikes, and skateboards. All bike rentals include a safety helmet, bike basket, and bike lock at no extra charge. You will also get wrist guards, knee, and elbow pads when you rent a skateboard.
Gabriel Hoffman
Gabriel Hoffman
22:36 26 Nov 20
Great people, fun instructors that got us up standing on our first lesson. Would recommend
David Baraharon
David Baraharon
22:24 22 Nov 20
This surf shop is by far the best one in La Jolla! They have unbelievable service and amazing gear. They we super... generous and gave us some discounts. Make sure you talk to Chad, he is the nicest guy. He will take care of you and make sure you have a great surfing experience no matter how experienced you are. I will definitely be back and go to PB Surf Shop!!read more
Madeline L. Thompson
Madeline L. Thompson
00:59 17 Oct 20
Great shop everyone was super friendly and helpful! Will definitely come back
Betsy Maggard
Betsy Maggard
22:11 11 Oct 20
Inexpensive beach chair and umbrella rental, great for those of us who want to be at the beach but need shade! Just... steps from the beach. Super friendly and customer service oriented employees.read more
Jesil Philip
Jesil Philip
20:48 30 Sep 20
It’s been 14 days since I went there. Paid for pictures and have yet to receive them. I just counted the total from... my call history, I’ve contacted them 9 times and once by email. Multiple workers have assured me I’d get them by now but nothing has been sent. I requested a refund and a girl said she took care of it but I see nothing even pending on my credit card accounts. So clearly this place is having trouble with customer service despite some of these reviews.Update: Took another week almost but I finally received a refund and the pictures. Still unacceptable that I spent this much time just for some pictures but since my experience with the instructor was good and they seem to be making an effort to get better as seen by the owner’s response to this I’ll bump my review up to 3 stars.read more
Noah Swensen
Noah Swensen
16:06 14 Aug 20
The owner is super cool and has an interesting story about the shop.Stood up first try (for like 2 seconds lol) after... their instructions. They were super helpful for any questions I had. And everyone is super nice!read more
Janelle Sherako
Janelle Sherako
16:46 19 Jun 20
I am local and signed my son up for surf camp. He has been having the time of his life. Despite living a few blocks... away and having full access to surf anytime, he has been hesitant. This camp is amazing. It has taught my son the skills needed and boosted his confidence so he will be ready to go out with us in the water. They have a wonderful program, provide an extremely detailed booklet to keep to provide even lifetime surfers with knowledge they may have not known or were afraid to ask.The instructor are wonderful, he had Alicia and Jake. Randy the owner is beyond amazing.Please support local, this camp is so much more than just water time.I will be signing up for a semi-private as well after watching them all week!read more
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  • Monday09:00 AM - 05:00 PM
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  • Handicap Accessible:No