What
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Where

Pacific Beach Surf Shop opened in 1962 when the surf scene was just in its infancy.

The old logo still conjures up images and feelings of “Good Vibrations” and dreams of riding waves! PB Surf Shop has a longtime association with iconic surfboard maker and former owner Gordon and Smith Surfboards. Their roots run deep in the San Diego surf scene.

Randy Strunk, the owner, has had a lifelong commitment to the San Diego surf community, He has created deep connections to its history and positioning himself as a mentor to the San Diego surf culture. As a well-known surfer/waterman, as well as his dedication to environmental causes.

In 1993 Randy took over as owner of Pacific Beach Surf Shop. Randy’s background as an expert surfer became the basis for pioneering a how-to-surf curriculum and the safety standards necessary for establishing a surf school since 1994.
Pacific Beach Surf Shop has a large rental selection of beach cruisers, tandem bikes, trailer bikes, kid bikes, and skateboards. All bike rentals include a safety helmet, bike basket, and bike lock at no extra charge. You will also get wrist guards, knee, and elbow pads when you rent a skateboard.
Pacific Beach Surf Shop
4.9
Based on 82 reviews
powered by Google
Omer Davidovitz
Omer Davidovitz
20:35 06 Dec 21
I come to visit every few months and this the best service that I get in San Diego! use this store multiple times to... rent surfboards! The Most Trusted Surf School offers a safe, fun, and memorable San Diego Surfread more
Adam Trafas
Adam Trafas
00:13 17 Sep 21
Everything you’d want in a surf lesson. Chill vibes, knowledgeable instruction, encouragement, and patience! Special... shout out to Alicia! She was awesome. 10/10 would recommendread more
Scott Melin
Scott Melin
21:33 11 Sep 21
Great location, fair prices and good people. Shout out to Sam, my wife's surf instructor. He did a great job. He was... informative, patient and personable. Thanks Sam and the PB surf shop!read more
Christina Simpson
Christina Simpson
00:08 11 Sep 21
Great service and great people. From the moment you walk in everyone is super nice and welcoming! I was lucky enough... to get Carlo as an instructor. He's knowledgable, patient, encouraging and was able to get me up on the board a few times in my first lesson!! Even when the wave conditions weren't the easiest that day and I had zero experience on a board of any kind. Max had some awesome action shots too, his photos really captured the whole story for family back home. Wonderful experience all the way around, will definitely be back with my kids for their lessons.read more
Michael Bratcher
Michael Bratcher
08:56 29 Aug 21
Took a 1-on-1 surf lesson with Ian while on a babymoon with my wife. I had dabbled a bit with surfing in a wave pool a... long time ago but never the real deal. Ian gave me the info to get going, the feedback to make some adjustments and really go for it, and a solid hour and a half of good times, sunshine, and catching waves. Many thanks from Indiana!read more
William Roehrich
William Roehrich
03:33 17 Aug 21
Great instructors and great service, Randy runs an awesome shop. My daughters 8 and 12 took a week surf camp and loved... it!read more
Karen Santy
Karen Santy
04:26 31 Jul 21
My daughter (17 y/o) asked to do this on a whim while vacationing in PB. She was very nervous as we are from Upstate NY... and she has only experienced the ocean on vacation. They worked us in for that afternoon and Chris, her instructor, was dynamite! So encouraging and patient with her. She LOVED it and that 90 minutes is on top of the fav list after a very packed 8 day vacation! Book with these guys! We will next time we are in town! You won't be disappointed 👍read more
Meichuan Su
Meichuan Su
22:53 20 Jul 21
My kids had great time of surfing lessons with PB surf shop last week. Randy is extremely nice and helpful! Surfing... instructors Dillon, Alda, Robby are awesome. We will definitely go to them when we have chance to visits San Diego again.read more
aviad tapiro
aviad tapiro
15:14 19 Jul 21
Great team, great surfboards for all levels. I can't compliment them enough. Every year I go back to this place and... they're just amazing!Thank you PB Surf Shop!read more
Big AL
Big AL
01:34 21 Jun 21
I rented a beach cruiser for a little ride over to Campland. The staff where super friendly and got me on the boardwalk... in no time. The bike was like brand new and pedaled so smooth. I definitely recommend renting your next bike here.read more
Pandora Fights
Pandora Fights
21:26 25 May 21
This place is awesome! Great prices on rental gear. It was my first time trying to surf. The staff is super helpful... and encouraging. Alicia was extra awesome! She can just look at you and tell you what size board, suit... you need. And she was definitely rooting me on. I thought about calling it a day, but she helped me find a spot on the beach that was a little tamer, made sure I kept track of time to get the gear back, and she was full of good vibes! I ended up having an awesome time. I’ll be back. Pacific Ocean better watch out! Mahalo!!! 🏄‍♀️ 🙂read more
Eléonore MB
Eléonore MB
17:16 12 May 21
Best place in San Diego to learn surf or rent a board. They are professional and so nice. They gave us really good... advices and made us feel at home. Very good prices and very good vibes !read more
Jaxon Friesen
Jaxon Friesen
18:43 07 Apr 21
Pacific Beach Surf Shop is definitely the place to go for an awesome surfing experience!! My whole family took a lesson... and we all had a BLAST!! Robby was the best and he even got my Mom to surf!!read more
Kevin K
Kevin K
18:33 04 Apr 21
3 day rental, board and bikes. These guys rock. Very knowledgeable and friendly
rockh ardcock
rockh ardcock
21:09 08 Mar 21
Amazing place and instructors! I had so much fun there and got standing up on my first lesson! Super cool, super nice... people.read more
Aiden Ryan
Aiden Ryan
21:42 24 Feb 21
Randy and his team have a long tradition of providing the very best in surfing lessons and rentals in Pacific Beach.... Super friendly and helpful, this is the place to learn to surf from. Check them out.read more
Logan Keen
Logan Keen
15:14 14 Jan 21
Best place for anything surfing related. Where i get all my gear
Andy Yeo
Andy Yeo
14:27 05 Jan 21
This place is a surfer’s sanctuary! I visited from Washington State and decided to keep my board athome while I... surfed San Diego. They are located right on the boardwalk, quite literally a 5 second walk to the water. Chad is so incredibly helpful about how to read waves, which board to use, how I can progress, which boards to use for FREE. I asked him where I can surf and which board to buy, and he could have used that opportunity to turn a profit but he pointed me to a different break then the one he was located at and recommended I stick the board I own for my level. He is an absolute sweetheart, and an invaluable dispensary of knowledge.I also had a tear in my wetsuit, so I brought it to them looking for products or services for wetsuit repairs. They said they don’t have a formal service bur one of the staff members, Aura, told me she would do the repair at her home overnight! At the price of a coffee! She is absolutely legendary!My only complaint is that these people and this surf shop cannot travel with me back to Washington and whereever I surf.I have half a mind to make this my surf hub whenever I travel back to San Diego.I love you PB Surf Shop!read more
Tyron Pretorius
Tyron Pretorius
01:35 30 Nov 20
This place is great! The people who work here are all really friendly and got us setup quickly with suits and boards.... The price of $32 for the day and being able to drop the suit and gear off at say lunch after a morning surf and come back later on for a sunset surf is terrific!read more
Gabriel Hoffman
Gabriel Hoffman
22:36 26 Nov 20
Great people, fun instructors that got us up standing on our first lesson. Would recommend
David Baraharon
David Baraharon
22:24 22 Nov 20
This surf shop is by far the best one in La Jolla! They have unbelievable service and amazing gear. They we super... generous and gave us some discounts. Make sure you talk to Chad, he is the nicest guy. He will take care of you and make sure you have a great surfing experience no matter how experienced you are. I will definitely be back and go to PB Surf Shop!!read more
Madeline L. Thompson
Madeline L. Thompson
00:59 17 Oct 20
Great shop everyone was super friendly and helpful! Will definitely come back
Betsy Maggard
Betsy Maggard
22:11 11 Oct 20
Inexpensive beach chair and umbrella rental, great for those of us who want to be at the beach but need shade! Just... steps from the beach. Super friendly and customer service oriented employees.read more
Jesil Philip
Jesil Philip
20:48 30 Sep 20
It’s been 14 days since I went there. Paid for pictures and have yet to receive them. I just counted the total from my... call history, I’ve contacted them 9 times and once by email. Multiple workers have assured me I’d get them by now but nothing has been sent. I requested a refund and a girl said she took care of it but I see nothing even pending on my credit card accounts. So clearly this place is having trouble with customer service despite some of these reviews.Update: Took another week almost but I finally received a refund and the pictures. Still unacceptable that I spent this much time just for some pictures but since my experience with the instructor was good and they seem to be making an effort to get better as seen by the owner’s response to this I’ll bump my review up to 3 stars.read more
Noah Swensen
Noah Swensen
16:06 14 Aug 20
The owner is super cool and has an interesting story about the shop.Stood up first try (for like 2 seconds lol) after... their instructions. They were super helpful for any questions I had. And everyone is super nice!read more
Janelle Sherako
Janelle Sherako
16:46 19 Jun 20
I am local and signed my son up for surf camp. He has been having the time of his life. Despite living a few blocks... away and having full access to surf anytime, he has been hesitant. This camp is amazing. It has taught my son the skills needed and boosted his confidence so he will be ready to go out with us in the water. They have a wonderful program, provide an extremely detailed booklet to keep to provide even lifetime surfers with knowledge they may have not known or were afraid to ask.The instructor are wonderful, he had Alicia and Jake. Randy the owner is beyond amazing.Please support local, this camp is so much more than just water time.I will be signing up for a semi-private as well after watching them all week!read more
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